{"title":"Winter 25 ❄️","description":"\u003cp\u003eFor the Winter 2025 collection, BONTON immerses you in tales of adventure and wilderness, heralding a stylish winter.\u003c\/p\u003e\n\u003cp\u003eThis season, head to northern Italy, into the heart of the majestic Dolomites. With snow-capped peaks, wood chalets and wild animals, it’s a complete escape.\u003c\/p\u003e\n\u003cp\u003eBONTON draws inspiration from three worlds: “THE NEW BARN”, “FAROÉ ISLAND” and “WINTER TALES”. Rustic and enchanting stories that celebrate winter in all its forms.\u003c\/p\u003e\n\u003cp\u003eEvery piece has been designed to accompany children on their winter adventures, whether in the snow, in the mountains or simply by the fire.\u003cspan\u003e\u003cbr\u003eFounded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to children and adults alike. BONTON’s incorporation into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday wardrobes with iconic cuts and prints, and craftsmanship passed on from collection to collection. We aim to dress children and babies in clothes that bring together fashion, colour and craftsmanship. We strive to create products that satisfy the evolving wishes of children and adults alike, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear clothing, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: one for little ones (from newborn to 3 years) and one for children (aged 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its splendour, creating a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s signature motif. Every season, new iconic designs join the collection, with the star motif appearing on scarves, bags and linings, as subtle accents or all-over prints.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"la-couverture-ecru-bonton","title":"The Blanket - Ecru Bonton","description":"\u003cp\u003eFall for this Bonton ecru blanket, a soft embrace for baby! Made from a gentle blend of 70% cotton and 30% merino wool, it provides a cosy cocoon for baby’s first months. 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