All 

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Blending fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to young and old alike. BONTON’s integration into the Roger Zannier group in 2023 marked the beginning of an exciting new chapter for the brand, with expansion in France and internationally. At the heart of our identity is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed down through our collections. We aim to dress children and babies in clothing that brings together fashion, colour and craftsmanship. We strive to create products that bring the changing wishes of children and adults together, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and offer families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there is no age limit to dressing well, our collections come in two distinct lines: for little ones (from newborn to 3 years) and for children (aged 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its splendour, offering a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s cultivate joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and even linings, as subtle accents or all-over prints.