Faroe in Bloom 

For this new collection, BONTON brings winter into bloom with poetry and softness: welcome to the world of Faroe in Bloom.

Set a course for the Faroe Islands, wild, windswept lands where sheer cliffs meet meadows dotted with frost-covered flowers. A landscape of raw beauty, softened by a delicate floral touch.

Nordic-inspired floral prints, muted colour palettes and cosy fabrics come together in a collection that blends the power of nature with childhood tenderness. An ode to winter at its most magical.

Here, BONTON draws inspiration from a world suspended between sky and sea, Nordic daydreams and winter romance.

Every piece has been designed to accompany children on their winter adventures, whether in the snow, in the mountains or simply by the fire.
Founded in 2001, BONTON quickly found success thanks to its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to young and old alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new adventure for the brand, with developments in France and internationally. At the heart of our identity is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed down through our collections. We aim to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We strive to create products that bring together the evolving wishes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality clothing, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit on dressing well, our collections come in two distinct lines: for little ones (from newborn to 3 years) and for children (aged 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its splendour, creating a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s cultivate joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic styles join the collection, with the star motif appearing on scarves, bags and linings, as subtle accents or all-over prints.