Fashion Show H25 

2025 marks a milestone year for BONTON, which presented its very first fashion show in the heart of the Palais de Tokyo, a venue as discreet as it is iconic. In a festive atmosphere filled with music, cool kids took to the runway wearing standout looks from the Autumn-Winter 2025 collection.

The wardrobe plays with contrasts and bold combinations: corduroy, sturdy denim, check, bandanas, floral prints, western influences and leopard accents come together in a wardrobe that’s both playful and stylish. Indigo, Barn Brown, beige and pink shades intertwine to create a joyful, contemporary vision true to BONTON’s colourful DNA.

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to young and old alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with expansion in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday clothing with iconic cuts and prints, and craftsmanship passed on from collection to collection. We aim to dress children and babies in a wardrobe that combines fashion, colour and craftsmanship. We strive to create products that bring together the changing wishes of children and adults, and to be the most distinctive and vibrant concept store for all ages, offering quality ready-to-wear, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because there’s no age limit to dressing well, our collections come in two distinct lines: for little ones (from newborn to age 3) and for children (aged 4 to 12). Whether for everyday wear or outfits for special occasions, BONTON collections celebrate childhood in all its splendour, creating a world where fashion goes hand in hand with fun and spontaneity. Pssst... Let’s spread joy with BONTON! BONTON’s signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic designs join the collection, with the star motif appearing on scarves, bags and linings, as subtle accents or all over.