Kid Boy - New 

Founded in 2001, BONTON quickly found success with its unique Parisian concept stores. Bringing together fashion, accessories, cosmetics and exclusive, creative toys, these playful, colourful spaces appeal to young and old alike. BONTON’s integration into the Roger Zannier group in 2023 marked the start of an exciting new chapter for the brand, with growth in France and internationally. Our DNA is a vibrant world of colour, a heritage rooted in everyday wardrobes with iconic cuts and prints, and craftsmanship passed on through the collections. We aim to dress children and babies in clothes that combine fashion, colour and craftsmanship. We strive to create products that bring together the changing wishes of children and adults, and to be the most distinctive and lively concept store for all ages, offering quality ready-to-wear clothing, accessories, cosmetics and toys. We want to tell stories and give families an immersive experience in every store, creating memories and emotions. BONTON offers creative collections full of character. Colourful clothes, on-trend prints and original cuts invite children to express their personalities and have fun with their style. Because you’re never too young to dress well, our collections come in two distinct lines: for little ones (from newborn to age 3) and for children (ages 4 to 12). From everyday clothes to outfits for special occasions, BONTON collections celebrate childhood in all its glory, offering a world where fashion goes hand in hand with fun and spontaneity. Psst... Let’s spread joy with BONTON! The BONTON signature: our iconic stars. Instantly recognisable, they are BONTON’s graphic signature. Each season, new iconic styles join the collection, with the star motif appearing on scarves, bags and even linings, as a subtle detail or an all-over print.